Campaigns and Grey Philippines wins creative communications for Coca Cola’s Wilkins

After a three-way pitch held in October last year, Grey has won the creative business for the Wilkins trademark. Wilkins, with sub-brands Wilkins Pure and Wilkins Distilled, is part of the Stills portfolio of Coca-Cola Philippines, it is the second largest after the carbonated business.

The agency will take care of all strategic and creative communications for the brand.

Commenting on the new partnership, Campaigns & Grey co-CEO Boboy Consunji said, “Our team is deeply excited to now hold the reins of a brand that is continually growing and evolving. Wilkins is the leading water brand trusted by moms and health professionals. It’s time to consolidate that position in a highly competitive category, and ensure that the communication connects with the sub-brands’ distinct target audiences.”

C&G Executive Creative Director Rizzo Tangan added, “The win is a testament to how well the Agency’s reorganization is working. We’ve broken down the walls to create a more open, fluid and collaborative environment. We look forward to the Coke partnership – they’re a fun, challenging team! We are enjoying from them an intensity that matches the campaigns’ energy.”