BBDO Bangkok saves lives in the slums one motorcycle ride at a time with MotoRepellent

MotoRepellent.jpgMosquitos kill more people every year than any other animal in the world, and in 2015 alone, Thailand experienced more than a 207% increase in dengue patients - making it one of the worst years in recent history for this deadly mosquito-borne disease.

The Duang Prateep Foundation, a non-profit charity dedicated to improving the lives of slum residents, wanted to do something about this, so together BBDO Proximity Thailand created MotoRepellent to help combat mosquito infestation and mosquito-borne illnesses in the slums with motorcycles; because like mosquitos, they are everywhere.

VIEW THE CONCEPT

MotoRepellent2.jpgMotoRepellent is a light-weight, mobile device filled with non-toxic mosquito repelling oil and magnetically attached to the end of a motorcycle's exhaust pipe. Heat from the exhaust activates the oil and mosquito-repelling scent is propelled out into the air via exhaust pressure.

As the main mode of transportation in the slums, motorcycles easily navigate the narrow alleys and reach every corner. As the motorcycles pass by, mosquitos within a radius of up to 3 meters are repelled, giving residents a safer, mosquito-free environment. Saving lives one ride at a time.

Credits -
Chief Creative Officer: Suthisak Sucharittanonta

Executive Creative Director: Chalit Manuyakorn

Creative Group Head: Peter Oh
Art Director: Sithum Walter

Copywriter: Chalit Manuyakorn, Peter Oh
Designer: Sangvian Suwan
Producers: Jirapan Vasanabunsongserm, YadaBuachan, Yathip Thanitthanaphat
Client Service: Wachira Ampornpachra
 Production House: Meour Production Co., Ltd
Director: Kasemparn Jujindalert
Asst. Director: Teewin Varapaskul


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