Dentsu Webchutney India and Helpusgreen turn religious incense packaging into seed paper

In India, it’s a common practice to use images of gods on packets of puja (ritual) materials for better sales. Disposing such packets is quite a challenge for the devotees. To help them with their dilemma, Dentsu Webchutney and Helpusgreen packaged their new range of incense with seed paper.

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After using the incense, the user just had to plant the packet in a pot and in a few days, be greeted by a Tulsi (Basil) plant which enriches the environment with Oxygen and absorbs other pollutants. The devotees loved the unique packaging, and the environment couldn’t thank them enough.

Credits –

Additional Credits: Moosa Khan, Prince Kumar