Playground Production and Hyundai South Korea take Mr Kim on a virtual journey back home
A film that centers on the divisions caused by the 65-year division of Korea into the North and South.
In this film, created by Playground Production South Korea, an old man is featured who has been longing for a return to his place of birth in North Korea.
For Kim Gu-Hyeon and other displaced persons pining for home beyond barbed wire fence, Hyundai Motor started this “Going Home” Project.
Using a combination of automotive design technology and Vworld (Spatial Information Open Platform), Mr. Kim’s hometown was virtually recreated including wild flowers and streets where he used to walk every day as a child. On the day the two Koreas reunite as one nation, Mr. Kim’s journey back home will be accompanied by Hyundai Motor Group.
Playground Production is the company formed by ECD Thomas Hong-tack Kim, after he left Cheil Worldwide Seoul in December 2014.
2 Comments
Well done. Heartbreaking and heartwarming as well for me, an 86-year-old, ex-North Korean.
May God bless us.
That is next years Titanium Lion right there…perfect marriage of powerful idea and technology.