The Hoffman Agency Hong Kong chosen to drive communications for Fuji Xerox Hong Kong

Fuji Xerox Hong Kong Limited has appointed The Hoffman Agency as its public relations agency in Hong Kong. As Fuji Xerox Hong Kong continues to build on its success and create a hassle-free environment for businesses to enhance their operation, The Hoffman Agency will be offering strategic counsel on its communications, spearheading media outreach, and driving stakeholder engagement with the aim to consolidate the brand’s leading position in the local market.

Established in 1964, Fuji Xerox Hong Kong was formerly known as Rank Xerox Hong Kong and became part of Fuji Xerox Co. Ltd. in December 2000, specializing in providing leading-edge document and communication services to every industry. From a pure hardware provider in its early beginnings, Fuji Xerox Hong Kong has transformed itself into an information and communications technology provider, offering a full suite of innovative document solutions and consultancy services to businesses across various sectors.

“We are very pleased to appoint The Hoffman Agency as our public relations agency. With their proven expertise in solid media relations and their holistic approach to integrated communications, we are confident that they will bring fresh perspectives, add more equity to the brand and help us deepen our connection with customers, stakeholders and the larger community,” said Jon Chung, Director of Marketing, Fuji Xerox Hong Kong.

“We are excited about the partnership with Fuji Xerox Hong Kong. Capitalizing on our profound insight into the behaviors of Hong Kong consumers, we look forward to incorporating our signature storytelling techniques into our work, and creating impactful campaigns to elevate Fuji Xerox Hong Kong’s brand presence locally and beyond to a whole new level,” said Cassandra Cheong, Managing Director of Asia Pacific, The Hoffman Agency.