The Hand Creative Makati City awarded digital duties for FWD Life Insurance Corporation

FWD Life Insurance Corporation (FWD Life), the life insurance business arm of investment group Pacific Century Group, has recently appointed The Hand Creative as their digital agency.

As FWD Life’s Digital AOR, The Hand Creative will be in-charge of producing digital experiences for FWD Life’s web, mobile, retail, and event channels.

The Hand Creative business director, Twinkle Dela Cerna shared, “Our goal in this partnership is to help FWD Life stand out by consistently delivering more-than-the-usual experiences, compared to what the market is used to.”

As a company that has pioneered the use of the Augmented Reality, Virtual Reality, Motion-based via Kinect and Leap Motion, and Multi-screen technologies for marketing, Dela Cerna said, “The Hand Creative has the capability to put together digital campaigns that truly stand out from the rest.”

The Hand Creative has collaborated with FWD Life in the insurance company’s most recent digital campaigns.