The 120 Media Collective Founder and CEO Roopak Saluja on the jury of Cristal Festival 2015

The prestigious Cristal Festival has invited Roopak Saluja, Founder & CEO, The 120 Media Collective India, to be a member of jury for Brand Entertainment & Content and Sports Marketing this year. He will also be speaking at the programme on the subject of Online Video in the Brand Content space.

A global summit for Media & Communications, held every year in Courchevel (French Alps), the 15th edition will be held from 9 to 13 December, 2015 with a special focus on Content Creation in the digital era and Content Distribution as a result of data & technological innovations. At a time when content creation and distribution is growing rapidly in the digital world, Saluja’s appointment as a frontrunner in the area is particularly significant. Commenting on the development, Saluja said, “Cristal is a unique event that seamlessly straddles the cutting edge of content and communications spaces. It’s where the future lies and I’m greatly honoured to be on their jury as well to be speaking at this year’s edition.”

Listed among the 2014 Campaign Asia-Pacific ’40 Under 40′, Saluja drives The 120 Media Collective as Founder & CEO. Through its subsidiaries – Jack in the Box Worldwide, Bang Bang Films, Sniper and Sooperfly, the business creates, produces, distributes, monetizes, and engages audiences around, and promotes multi-platform content for, brands globally. The company boasts of award winning work in branded content including Unilever’s BeBEAUTIFUL.in, Louis Philippe’s TheLabel.in, FabAlley’s #Unfollow campaign, The Tara Sharma Show, Puma Pimp Your Soul, and more.