Ogilvy & Mather Bangalore creates ‘The Titan Man’ who has timely confidence and attitude

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Titan.jpgTitan has always looked at cultural and social trends with an alternative lens. For this latest communication, Titan relooks at The Man and brings us a man unlike other men. This man knows time. The Titan watch on his wrist being the inspiration. He knows every hour, every minute, every second. He knows what happens in it, what happens around it. In short, he knows. And that makes him…The Titan Man.

Over the years, we have seen many avatars of men. After gliding through the eras of machos and metrosexuals, we’re now in the age of the quintessential man – The Titan Man – whose manliness is less about his physique and more about the attitude.

Titan2.jpgThe campaign film introduces us to this man. The camera and the narrator’s voice race to keep pace with him as he swiftly swaggers from his dressing room, down the crowded alleys, through a dim-lit subway, all the way to the hottest party in town. And we’re prompted to follow close behind, never once losing sight of him – thanks to all that charm and entrancing smile. But there’s much more to him, and that is for you to find out.

Sirish Chandrasekhar, Head- Marketing, Titan Watches commented, “Titan has always looked at cultural and social trends with an alternative lens and the idea of the quintessential man is a very interesting take. There is a certain confidence that the new age man has. This confidence is emanating from his belief in himself and the fact that he knows he can make a difference.”

 

Tithi Ghosh, Senior Vice President & Head of Advertising, Ogilvy & Mather said, “Titan is best known for its portrayal of relationships and that has made the brand one of the most endearing and respected lifestyle brands in India. But Titan watches are also coveted fashion accessories and they are worn by men who have style and swagger. While we have focused on the entrepreneurial spirit of the modern Indian man in our last ad it was important to emphasize the exciting pace of his life outside work as well. The cool head and pace with which he conducts business is also reflected in every other aspect of his life. We hope the modern male audiences will connect with the confidence and style quotient of the Titan man.”