Leo Burnett, Samsung and several partners launch first GOLIVE! Vietnam Venture Cup

Samsung, together with Leo Burnett Vietnam, has launched its first GOLIVE! Vietnam Venture Cup. This venture is an initiative sponsored by Samsung Galaxy Note 5, and is a joint venture with other leading partners including IDG Ventures, YMG entertainment and Media Group, Forbes Vietnam, LaunchPad and Topica EdTech Group.

Following the launch of the ‘Success with an attitude’ campaign for the Galaxy Note 5 in mid-August, the GOLIVE! Vietnam Venture Cup will unfold over four phases starting with recruitment and submissions to the announcement of the top 40 shortlists to seminars and coaching for 40 teams before concluding with the final event and announcement of the winner on 22nd December.

The winning team will be given the chance to launch their own company with $15,000 startup funding provided by a leading venture capital firm together with a special “success with attitude award” presented by Samsung Note 5. In the past two years, Vietnam has been on the radar of many foreign venture capital funds in Southeast Asia, in particular, Ho Chi Minh City has been singled out to be one of the most exciting start-up hubs in Southeast Asia.

To run the GOLIVE! Vietnam Venture Cup, Leo Burnett Vietnam developed a digital platform www.venturecup.vn that is supported with communications across social, PR, innovation communities and online video content.

Lukasz Roszczyc, Managing Director, Leo Burnett Vietnam said, “At Leo Burnett we strongly believe that creativity is the biggest competitive advantage in business today. We are excited to be a connector and a facilitator for the world’s biggest brands, the local Venture community and the creative people developing their start-up ideas.”

The jury for the Venture Cup will include Linh Thai (CEO of Stitch Appeal), Pham Hop Pho – (CEO of IDG Ventures Vietnam), TS Pham Minh Tuan, (CEO of Topica Edtech Group) and Nhan The Luan, (CEO of NCT Corporation).

Duc Bui, EzCloud company, an online hotel booking and management system developer that is participating in the GOLIVE! Vietnam Venture Cup said, “I’m pretty excited about this contest, as it is one of the very first contests for both start-ups and existing businesses in Vietnam looking for more investment to elevate their dreams, I think it’s good for the country’s future entrepreneurs. Our team is confident with the proposal and we believe that we have the potential to make the Top 40 shortlist.”

Another participant of the GOLIVE! Vietnam Venture Cup, Hung Tran of JoinHandmade, (that produces handmade organic and fashionable earphones) said,” This is the first contest that our team has joined. We started our company a year ago but we are still lacking experience. We hope that through the contest we will have chance to learn more, and step into the community of Vietnam’s young entrepreneurs.”

Also a participant of GOLIVE! Vietnam Venture Cup, Huyen Tran of Skyperry.com (network influencers with content marketing company) said, “I’m keen to learn from the judges, speakers and other participants. I need to know how to utilise our strengths and improve our weaknesses. I am pretty confident with my business platform and ready for the Top 40 challenge.”