Henry Ho joins Isobar Beijing as general manager and Christina Lu takes on the role of client partner at Isobar China Group Shanghai

Isobar China Group has appointed Henry Ho as general manager of Isobar Beijing and Christina Lu as Client Partner of Isobar China Group.

As general manager of Isobar Beijing, Ho (pictured right) will steer the integrated digital services of the agency and support the agency’s business development, client relationship and operational teams.

With years of agency experience, Ho has served clients including KFC, Haier, Nestle, 361, Lenovo, UPS, Benz and Bank of China. Prior to joining Isobar Ho was Vice President of Ogilvy & Mather Shanghai, leading its KFC team to provide full services from integrated brand consulting to creative communications.

Lu (pictured above left), the current General Manager of Isobar Beijing, will take on a new role as Client Partner of Isobar China Group. She will focus on growing key client accounts served across Isobar China Group and with Denstu Aegis sister agencies. As Isobar continues to win APAC regional work, Lu will support developing China new business opportunities related to the region.

Ho will be based in Beijing and Lu in Shanghai. Both of them will report to Jan Lin-Baden, CEO of Isobar China Group.

Lin-Baden said, “Isobar is devoted to developing and cultivating ‘liquid talents’ with multiple backgrounds and abilities, seeking to become the most innovative and influential marketing agency. With profound expertise in conventional advertising and branding, Henry will help Isobar Beijing to upgrade clients businesses using our digital-oriented business integration expertise; Christina has strong business acumen and powerful skills in resource coordination and integration, which would undoubtedly offer a more seamless experience to our cross-brand and cross-regional clients. I believe both of them will provide our clients with a more fluent integrated service.”