Ex COO of McCann Worldgroup Govind Pandey joins TBWA India as chief executive officer

TBWA\Group India has appointed Govind Pandey as chief executive officer, effective January 1, 2016. Pandey (pictured), an advertising veteran with over 25 years in the industry, will lead the agency’s advertising business and operations across Mumbai and Delhi. Pandey will report to Philip Brett, TBWA President of Asia.

Vineet Bajpai, who has led the TBWA\India Group as chief executive officer since March 2014, will now be moving to the role of Chairman of Magnon Group. In addition to Bajpai’s responsibilities with Magnon, he will pursue an independent business interest, Talentrack, in the m-commerce field.

Pandey has had a rich advertising career spanning over two decades, most recently as chief operating officer of McCann Worldgroup India. He has also worked with Ogilvy & Mather, JWT and Contract.

“India is a strategically vital market for us. I am confident that Govind will help accelerate our growth and bring fresh energy and insights for us in this market,” said Brett. “I also congratulate Vineet on his new role and look forward to his continued leadership and support in extending the Magnon Group offering both within and beyond India.”

Commenting on the new opportunity, Pandey said, “I’ve always been impressed by the strong culture and the brave work that TBWA produces. It’s both exciting and a real honour for me to be a partner to some of the world’s best known brands and lead The Disruption Agency in India.”