Dentsu Japan merges Dentsu Young & Rubicam with Wunderman Dentsu effective January 1

November 25 2015, 10:35 am | BY Lynchy | No Comments

dentsu.jpgDentsu Inc Tokyo will be merging two of its subsidiaries, Dentsu Young & Rubicam Inc and Wunderman Dentsu Inc with effect from January 1, 2016. The new company is expected to be rebranded Dentsu Young & Rubicam/Wunderman Inc, but this has not yet been finalized.

DY&R is a brand agency that was established in November 1981 as a joint venture between Dentsu Inc. and Young & Rubicam of the United States. WD is a specialist direct marketing agency that was established as a joint venture in March 1985 between Dentsu and Y&R, and has expanded business in the CRM field.

The two companies have to date worked toward the fusion of brand advertising and relationship marketing, and their amalgamation into a single entity will enable streamlined operations and the development of integrated services that leverage the respective business bases. This merger will lead to integrated communication design with a focus on branding, the provision of data-driven services with an increased competitive edge, and the creation of new value.