Wunderman Guangzhou wins Gold for Pantene and Wunderman Shanghai wins two Bronze for Land Rover at the 2015 IAB MIXX Awards
The IAB has revealed the recipients of the eleventh annual IAB MIXX Awards at a dinner reception and celebration attended by leaders of the digital marketing and media world. Asia has scored one GoldAward and two Bronze Awards.
Wunderman Guangzhou received a Gold award for P&G/Pantene’s campaign “Pantene Praise Project” in the Multicultural category.
Wunderman Shanghai picked up two bronze awards both for Land Rover China’s “Virtual Land Rover Experience” campaign in the Branded Utility and Interactive Video categories.
This year’s most sought-after IAB MIXX Award – the Best-in-Show prize – went to the ALS Association for “The ALS Ice Bucket Challenge.” A viral grassroots marketing phenomenon, the campaign’s cause-related messaging and call-to-action were optimized through the power of digital distribution, resulting in hundreds of thousands of Facebook and Twitter posts, as well as millions of dollars to benefit the organization’s efforts.
Says Randall Rothenberg, president and CEO, IAB: “The winners of the 2015 IAB MIXX Awards demonstrate how imagination and technology can be woven together to move hearts and minds. This work represents the finest in digital marketing the world over, and will surely influence the next generation of marketing campaigns.”
Michael Lebowitz, founder and CEO of Big Spaceship, served as the 2015 IAB MIXX Awards jury chair, leading a cross-industry panel of 38 judges consisting of creative luminaries, brand marketing powerhouses, and blue-chip publishers in the selection process.
Says Lebowitz: “This year’s winners reached audiences in new and powerful ways. All of us on the judging panel were impressed by the way each of the campaigns took full advantage of digital’s interactive capabilities, while also showcasing a keen understanding of the core human need for great storytelling.”
Says David Doty, executive vice president and CMO, IAB: “The brands and advertising creatives that we honor at the IAB MIXX Awards employ the latest tools to realize ingenuity and digital prowess. This year’s winning work takes mobile, social, video, and more to new heights.”