TEAMHW’s campaign for Huawei Mate S smartphone makes touch a powerful language

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Huawei.jpgGlobal: TEAMHW, a WPP team that provides global marketing communications services to Huawei, has unveiled an inspiring new global campaign for the launch of the ground-breaking new Huawei Mate S smartphone packed with innovative touch technologies.

TOUCH.jpgWhile the campaign showcases the next generation of interactive touch technology, it emphasizes how touch is much more than a novel way you can operate a smartphone. From a diver who tames sharks by touch, to a blind painter who paints by touch, Huawei believes touch is one of the most powerful ways of connecting people’s hearts, desires and dreams.

Touch is a powerful human language. Now there is a smartphone that truly speaks it.

Meet the Shark Dancer who dares to tame vicious predators by touch when others would run away.

John Bramblitt lost his sight when he was a young child, but managed to achieve his dream through the most original form of senses – by touch.

Credits –

Global Team Leader – TEAMHW: Anthony Wong

Chief Creative Officer: Graham Fink

Executive Creative Director: Juggi Ramakrishnan