TBWA Sri Lanka and Daily News remind people not to let new news kill the old news

The nature of news is that it gets old fast because people only remember what they heard last. Based on this insight, Daily News published by Lake House – Sri Lanka’s national newspaper – wanted to highlight a key issue that’s never been out of the news in Sri Lanka. To get the message across TBWA Sri Lanka dveloped this print campaign.

Credits – Chief Creative Officer: Subhash Pinnapola. Art Director: Mithila Chamara. Copywriter: Sohan Ratnaike. Graphic Designer: Mayura Sesath. Studio: Saminda Priyadarshana.