Twelve Asian entries make the cut in LIA’s Digital shortlist: five in The NEW category
Asia has scored twelve finalists at the shortlist stage of the London International Awards Digital category.
As a country Japan has been the most successful with 5 shortlists. South Korea has four, two from Thailand and China has one.
Tokyu Agency Japan has three finalists for their multi award winning DoCoMo LTE’s “3 Second Cooking campaign – Shrimp Frying Cannon; Super Fried Dumpling” campaign.
Hakuhodo Kettle Tokyo has two shortlists for The University of Tsukuba’s Special Needs-Schools’ “Eye Play the Piano”.
Cheil Worldwide Seoul have three of Korea’s finalists all for Samsung’s “Look at Me” campaign and Innocean Worldwide have the other finalist for Korea for Hyundai’s “A Message to Space”.
Thailand’s two finalists are both from BBDO Proximity Bangkok for the “Samsung Memory Recaller” in the Apps and Innovative Use of Digital categories.
Ogilvy Beijing is the only finalist from China with a shortlist for Volkswagen “Bug Configurator”.
In The NEW category Asia has scored 5 finalists with one each from Indonesia, Japan, Korea, Malaysia and Pakistan.
The shortlists are for Dentsu Indonesia for Topli Tissues’ “Diabetest”; Birdman Inc. Japan for Google Android’s “Android Chorus”; Cheil Worldwide Korea for Samsung’s “Look at Me”, TBWA Group KL Malaysia for Eveready Batteries and Torchlights’ “The Eveready Book of Play Kitchen Reklamebyrå” and BBDO Pakistan for MoltyFoam “The World’s First BillBed”.
VIEW THE DIGITAL SHORTLIST: 2015 LIA_Shortlist_Digital_Oct13.xlsx