DDB Mudra Group India launches Track DDB to address the complex data digital led world

Launched today, Track DDB will be DDB Mudra Group’s brand to address the increasingly complex Data led world of Marketing Communications. With sweeping changes influencing the way consumers connect with brands and companies today, it is important to track the consumers’ decision-making journey and develop unique consumer centric perspectives and solutions.

Earlier this year Track DDB opened offices in Canada, Germany and Singapore and will soon be expanding its presence into other global markets.

As a starting point Track DDB will be launched in India with the existing RAPP India clients moving to Track DDB. These clients will include HDFC, Aditya Birla Group, FBB, Royal Canin, Loyalty Solutions, VGuard, among others.

Making the announcement in India, Madhukar Kamath, Group CEO & MD, DDB Mudra Group said, “The launch of Track DDB is a great opportunity for us to create a mainstream offering in this hyper-connected Data Digital World. Track DDB will offer creative solutions across connected touch points to address today’s consumer.”

Track DDB will commence with presence in Mumbai and Delhi with a roll out in Bangalore in the near future.

Services that will be offered include Creative Services, Data & Digital Analytics, Database marketing, CRM, digital & mobile marketing services.

Venkat Mallik, President, Track DDB India (pictured above) said, “Track DDB will be Data Driven Agency for the Digital World which will bring the best thinking to address new age consumers. The new world of marketing calls for a complete overhaul in thinking about marketing communications solutions across consumer touch points and Track DDB will bring these to clients. Track DDB will offer solutions customized to specific industry verticals across FMCG, IT & B2B, Financial Services, Retail, Automotive, and Real Estate amongst others.”