Asia scores five finalists at shortlist stage of LIA Non-Traditional category: China picks up two

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Great Warm Up Cup.jpgThe shortlists for LIA’s Integration and Non-Traditional categories have been announced with Asia scoring five finalists in the Non-Traditional category.

China has scored two finalists both from Fred & Farid Shanghai for The North Face’s “Great Warm Up Cup”.

Hong Kong, Japan and Korea have scored one finalist each for Cheil Hong Kong’s Save The Children ‘Missing Child’, Ogilvy & Mather Japan for Yaocho Bars’ “Sleeping Drunks Billboard” and KT Seoul’s The Life Saving TV Project ” Lock Screens”.