Sooperfly India launches Paddle Hard; a Mumbai to Goa kayaking webventure featuring IIT grad Kaustubh Khade's solo 500-km journey

Paddle Hard.jpgAfter launching mountaineering series, Mission Everest 2015 last week, Sooperfly will help retell the story of a lone sea expedition with Paddle Hard, a YouTube web-series launching on September 10, 2015.

The 120 Media Collective's content creation and distribution arm has partnered the sea-farer to tell his story of weathering storms and wild creatures at sea, through eight webisodes.

Paddle.jpgVishal Nongbet, Business Head and Senior Vice President, Sooperfly, said, "Paddle Hard is in line with our interest supporting fresh and compelling content through bespoke distribution. Kaustubh's trip to the party capital has all the elements intact; only, we view it from the other side of the beach! Once again, it's a show by a youngster, for the youth, on a platform they constantly haunt."

Khade undertook the 17-day solo challenge of navigating 500 kms on the Arabian Sea from Mumbai to Candolim in February this year. Accomplishing the challenge in the shortest possible time, he has entered the Limca Book of Records and has dedicated the funds to support underprivileged children and youth. The now 'sea'soned kayaker was inspired by Magic Bus - which aims to take children out of poverty through a programme of mentoring and coaching. He associated with the NGO to help these children break away from poverty to a life of opportunities by raising funds for Magic Bus India.

Paddle 2.jpgSpeaking on this exciting endeavour Khade said, "Magic Bus uses sports to change lives - which is what motivated me to work with them. Engaging with anyone, child or adult, through sports helps cross many boundaries over the long term that can prove otherwise difficult to surmount."

Matthew Spacie, Founder and Executive Chairman, Magic Bus, said, "We are extremely delighted to have Kaustubh take this challenge in support of the lakhs of children whose lives we are part of. Together, we hope to create a new generation of economically independent and socially aware citizens who are fully equipped to participate in shaping their country's future. We thank Kaustubh for being a crucial part of our mission and wish him all the best from Magic Bus team!"

Trained under 12-time Surfski Kayaking World Champion, Oscar Chalupsky, Khade won two silver medals and a bronze in his first major tournament at the 2012 National Championship for Dragon Boat Racing, Mumbai. Khade finished among the top five from the 17 participants at the Asian Sea Kayaking Championship in Krabi, Thailand.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.