Ogilvy & Mather Hong Kong gets consumers to make the best choices with MoneyHero.com.hk
Ogilvy & Mather Hong Kong has partnered with MoneyHero.com.hk, Hong Kong’s leading personal finance comparison platform, to create their first TVC.
Launched in September, the TVC stresses the importance of taking one’s time when making big, life-changing decisions. The concept is built on its strategic positioning ‘your first choice is not always your best choice’ featuring a woman marrying hastily. The consequences of her decision are what drives humor in the story. In creating this TV commercial, MoneyHero.com.hk sends a message to consumers to do their research and get the best results to avoid any unwanted consequences.
Reed Collins, Chief Creative Officer at Ogilvy & Mather Group commented, “MoneyHero.com.hk is a pioneer within its category and an innovative, forward-thinking partner that we are excited to be working with. With this TV commercial, we wanted to do something that not only amuses and entertains viewers, but also sends a firm message, which is to research and compare before making important decisions.”
Credits – Chief Creative Officer: Reed Collins
Senior Creative Director: Paul Suters
Creative Directors: Bo Deng, Richard Sorenson
Associate Creative Director: Spring Liu
Art Director: Candace Yeung
Managing Partner: Scott McBride
Group Account Director: Carey Pearson
Account Manager: Cherie Tong
Producer: Lulu Wong
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Some cheeky underwear movement by the fridge Sea Dog.