Heinz India grows Ketchup bottles from plants to promote its 100% Natural Heinz Tomato Ketchup
Heinz Tomato Ketchup has launched its new advertising campaign in India. HTK is the world’s favorite ketchup in 14 countries and for 15 consecutive years is the power brand in the US.
The intent of the campaign is to educate consumers about how good the product is considering Heinz is the only tomato ketchup which is 100% natural. It does not contain any artificial preservatives, colors, flavors or any added starch.
The campaign is based on the insight that though taste is the prime factor in deciding what one eats, health is becoming increasingly relevant day by day. Consumers are becoming more sensitive on the ingredients which make up the product. They would love to avoid artificial preservatives from their packaged food if they had a healthier choice in the market especially in Ketchup where the kids are the biggest users in the household. The campaign visualizes a Heinz Tomato Ketchup bottle being made directly from the tomato plant without anything artificial going into it.
Heinz, established in 1869, is one of the oldest food companies in the World. The Heinz brand embodies the belief of the Founder H.J.Heinz that “Quality is to a Product, what Character is to a Man”. It is in this context that Heinz with its unparalleled expertise and heredity of more than a century stands out to be different and unique. Of course we keep pace with the current trends in taste and continue launching new variants, but keeping in mind the long heritage, we never compromise with the values of our founder. We always cherish in nurturing good health to humanity.
1 Comment
Not great, but simple and appetising and it speaks well of the product. As I do not speak a word of Hindi and still understood the message, I would suggest the voiceover is not doing much to help.