Grey Group acquires top Thailand boutique agency nudeJEH and rebrands as GREYnJ United

Grey Group has acquired Thai hotshop, nudeJEH Bangkok. nudeJEH will merge into Grey Group Thailand and be known as GREYnJ United.

Founded in 2011 through the merger of Nude Communication and JEH United, nudeJEH provides creative, branding, strategy consultation, web design and production services as well as having its own digital arm, Nine Dotz.

The agency has a headcount of more than 60 full-time staff and an impressive roster of clients including BIO Consumer (Fineline, Tros, D-nee and Vivite ), Cutepress, Bar-B-Q plaza, Ananda Development, Bangkok Airways, Bangkok Dusit Medical Services and Tesco Lotus. Pataya Food Industries (Nautilus and Mongkut Talay), and Puriku.

“We are delighted to welcome nudeJEH to Grey Group. The agency’s reputation for excellence fits with our ‘Famously Effective’ culture”, said James R. Heekin, Chairman and CEO of Grey Group. “It will add to our growth in this important economy.”

The acquisition will bring immediate benefits to the clients of nudeJEH, including access to Grey Group’s offerings such as its in-house broadcast production facility, GreyWorks, its full service digital and social medial agency, Grey Digital and its Hong Kong based shopper-marketing agency, Grey DPI. Similarly, Grey Group’s clients from across the globe will benefit from the creativity and local expertise of nudeJEH.

“This acquisition demonstrates our commitment to constantly deliver more value services for our clients,” said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific. “Grey Group is rapidly establishing a strong leadership position in the Thai advertising industry and the partnership with nudeJEH is an excellent strategic fit to lead the industry with ground-breaking creative work.”

“This is such an exciting moment for us. We constantly seek innovative business solutions for the clients. Working with Grey Group, we can leverage each other’s complementary strengths and create compelling strategies and outstanding creativity to address the clients’ business needs,” said Thor Santisiri, Chairman of nudeJEH.

“We are looking forward to this opportunity to extend our operations in the Thai advertising industry. Grey Group has always been a trailblazer in producing innovative work, and with our shared vision, we are looking forward to creating the next generation of famously effective work,” said Jureeporn Thaidumrong, Creative Chairwoman of nudeJEH.

“We are excited and enthusiastic about this new journey with Grey. By combining the talent and technology, we will definitely see growth acceleration and creativity at its best,” said Kanaporn Hutcheson, Managing Director of nudeJEH.

Pictured from left: Jureeporn Thaidumrong, Nirvik Singh, Thor Santisiri and Kanaporn Hutcheson