Havas Worldwide Kuala Lumpur creates Putra Awards Social Media spoofing brands campaign

Havas Worldwide Kuala Lumpur was behind the creative work that recently rolled out on Putra Award’s social media page.

Andrew Lee, Managing Director of Havas Worldwide Kuala Lumpur, who is also the Organising Chairman for Putra Awards 2015, was tasked to deliver the message that the Putra Brand Awards is the largest qualitative research in Malaysia as well as persuade marketers to attend the award’s gala dinner. The campaign was themed around the spoofing of famous brands’ taglines to reflect the key messages in a more casual manner.

The images were seeded out onto the Putra Brand Awards Facebook page from 5th August and till the 21st August.

“The Putra Brand Awards is a priceless award where there is no submission or entry fee. Winners are not subjected to any costs when they claim their awards. All the winners are chosen by the public via a yearly survey which makes this truly, a People’s Choice Award,” commented Lee. “It is also an honour to organize this year’s award and to get the Havas Worldwide Kuala Lumpur team working on it.”

Credits – Executive Creative Director: Ezra Foo. Creative Director: Khor Kok Yang. Art Director: Andrew Lim. Copywriters: Ezra Foo, Chung Yi-Shen.