Grey Group Singapore’s gift for SG50: The Sound of Singapore combining an array of iconic sounds
Grey Group Singapore has launched the Sound of Singapore – Singapore’s first-ever, full crowd-sourced iconic soundtrack that captures the essence of the little red dot.
The Sound will be created by combining an array of iconic Singapore sounds – the sound of a sizzling wok at a hawker centre, the shaking of Chinese fortune sticks in a temple or even the closing of train doors at an MRT station – through submissions by people from all walks of life.
Singapore’s popular musical duo and owners of The Flying Squirrel (a hip Japanese restaurant), Jack and Rai, are also participating in the initiative. Other partners include Gold 90.5 FM, and Lensy, a community marketplace for stock photography.
Participation is easy.
1. Record your version of an iconic sound of Singapore
2. Submit the audio or video file through the website or WhatsApp (+65 8401 1617)
3. Tell friends and family about it and explore sounds submitted by others.
The final soundtrack will be released on August 6, and will be available for download on the website.
“The Sound of Singapore is an initiative in celebration of Singapore’s Golden Jubilee; it allows people to showcase their impression of what Singapore sounds like. It’s an incredible achievement that a final soundtrack will be produced and it will allow people to reminisce about Singapore and its one-of-a-kind sounds,” said Ali Shabaz, Chief Creative Officer of Grey Group Singapore.
Credits –
Grey Group Singapore:
Chief Creative Officer: Ali Shabaz
Executive Creative Director: Low Jun Jek
Sound Designer / Composer: Marco Iodice
Art Director: Shante Lee / Sudhir Pasumarty
Copy Writer: Sandar Aung
Creative Technologist: Sandeep Bhardwaj
Interface Developer: Tan Kai Hui
Head of Social: Gavin Tan
Lead Content Editor: Peter Yeo
Project Manager: Jacob Chew
Grey Group Asia Pacific:
Regional Director, PR & Corporate Communications: Huma Qureshi
Regional Corporate Communications Executive: Yanrong Pang
Intern, Regional Corporate Communications: Sharon Mc Dermott
1 Comment
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