e-commerce player IndianRoots.com partners with Brandmovers India for creative duties

IndianRoots.com, an e-commerce venture by NDTV Ethnic Retail Ltd, a subsidiary of the NDTV Ltd has appointed Brandmovers India as its creative partner. Brandmovers India, has already worked with internet brands such as Housing.com and Yatra.com and their new creative mandate will range from TV, print, outdoor, radio, to the entire digital spread, including social media.

On the win, Suvajyoti Ghosh, co-founder and managing director at Brandmovers India (pictured left), said, “I am delighted to have IndianRoots onboard. In IndianRoots we discovered a like-minded brand who are relentless in their pursuit of creativity and we want to help them realise their vision of being the leading e-commerce player in the Indian fashion segment though our digital-first integrated communication approach”.

Rahul Narverkar, CEO, NDTV Ethnic Retail (Indianroots.com) said, “I believe both IndianRoots and Brandmovers India are poised for exponential growth in the near future. This was palpable in the enthusiasm and energy displayed by the Brandmovers India team during the pitch process. They had great ideas for the brand which in turn, made them an unanimous choice internally.”

Paroma Sen, Marketing Head NDTV Ethnic Retail (Indianroots.com) added, “We have been on the lookout for such a hungry creative team, and we think IndianRoots, as a brand will flourish under Brandmovers India’s unique vision. Their idea, to be ‘Inherently Indian’ is to retain our characteristic ‘Indianness’ in the most fashionable way. Through the “Inherently Indian” positioning, we believe that we could win the hearts of consumers who can shop on Indianroots.com and fall in love with the best of Indian fashion.”

The young founder of the Brandmovers team, popularly known as Suva commented, “We have, for a while now, explored the idea of 360 communications. From being chiefly digital we have since evolved to being integrated in our communication approach. With an explosion of internet businesses in India, we have built core capabilities to help them effectively across mediums with our inherent understanding of digital and our creativity.”