DDB MudraMax North India bolsters out of home and experiential offering with three senior hires
In order to elevate the integrated offering to clients and to ensure efficiencies and effectiveness centered around great ideas, three senior members have been added to the strengthen the Activation, OOH and Media team at the Gurgaon office of DDB MudraMax.
Puspendra Singh (Pushpi) who comes in as Senior VP, DDB MudraMax-OOH and Experiential will be responsible for client delight, while Arijit Chakrabarti, General Manager will be responsible for Data, Insights and Strategy for DDB MudraMax including their Media/Digital offerings. Bhuwan Pandey, General Manager, will focus on driving efficiencies and partner relationships.
Singh (pictured above), an erstwhile Consulting Advisor with Street Talk Connect brings home over 23 years of vast experience in New Business Development, OOH Planning and Brand solutions, Events. His experience spans over prestigious clientele like Airtel, Pepsi, Maruti, LG, Samsung to FMCG giant Unilever. Over the years, Singh has served organizations like Kinetic, Posterscope and Aeren Initiative.
Chakrabarti (pictured left) brings to the table an exhaustive knowledge bank from both the client and the agencies’ end. With more than a decade of experience of being associated with companies like Moms Outdoor Solution, Bennett Coleman & Co. Ltd., Tata Docomo and Greenlam Industries, Chakrabarti has a reputation in strategic planning and delivering customized solutions. Chakrabarti has also been recognized thrice by e4m-OOH Awards for innovative campaigns.
Pandey (pictured right) joins DDB MudraMax with over a decade of experience of working across brands in various sectors. Known for his ruthless negotiation skills and partner management, his earlier stints includes organizations like Tata Motors, Jagran Engage and Kinetic OOH.
Quoting on the appointments, Sathyamurthy Namakkal, Executive Director, DDB Mudra Group & President DDB MudraMax (Sathya) said, “The impact of this new team is already being felt at the market place. This leadership team will certainly add a lot of rigor, vigor and positive aggression to our integrated offering.”