Seven Sunday Films and BBDO Indonesia capture the spirit of the Surya Pro Mild way of life

The latest offering from Seven Sundays and Executive Producer Rachel Srisumarsih for Gudang Garam Surya Pro Mild takes a tongue and cheek look at contrasting definitions of cool, comparing, on the one hand, those that perhaps try a little hard and, on the other, those who aren’t quite so pretentious about how to have some genuine fun with their friends.

VIEW THE FILM

The “Temenan Cara” film, produced in partnership with BBDO Indonesia, directed by Sam Bennetts celebrates individuality of thought and action over conformity and ostentation. The film contrasts the actions of a group of hipsters, gym fanatics and smartphone addicts with the laid back fun had by the ProMild boys, whose take on life is at once both more original and more focused on the community of the group.

The film was shot by DOP Ah Tung, who brought the film to life with a rich cinematographic palette and a dynamic camera that captures the spirit of the Surya Pro Mild way of life.

Credits –

Executive Producer: Rachel Srisumarsih