Operation Smile Thailand brings a smile to the faces of kids with cleft lips via BBDO Bangkok
July 1 2015, 5:44 pm | | No Comments
Every child has a smile; but for those born with cleft lips, they think their smiles are ugly. So they never smile; and as a result, they remain alone without friends.
Operation Smile is a foundation that raises money to perform cleft surgery on children in need. BBDO and Proximity Thailand wanted to demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations. The agency set up a special event at a school in Chiangmai to let the kids with cleft experience joys of smile for the first time. Hundreds of celebrities and influencers supported the campaign in social media #ThePaintedSmile.