ITSA Gurgaon hires Ritu Sharda as ECD

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Ritu.jpgITSA India has appointed Ritu Sharda as Executive Creative Director to be based in Gurgaon.

“ITSA had a great year in numbers – both on paper and on stage. And we are in the middle of changing the gear, albeit very slowly and carefully. And I am delighted to welcome Ritu to ITSA at this strategic moment in our journey. The advantage is that we have worked together before and we have some unfinished business. She is a real lion and I am looking forward to some big campaigns that win the hearts of both Julie and Jury.” Emmanuel Upputuru, Creative Chairman, ITSA.

Sharda (left) previously worked with Upputru at Publicis India

“Emmanuel has been a great mentor for me. And many times after we stopped working, I wondered why. So, for me ITSA is all about unlearning the usual and learning something new everyday. Emmanuel has a sound effect for when someone cracks a good idea. Unfortunately I can’t put it on paper, but I m really hoping to hear a lot of it,” said Sharda.

Sharda brings to the table 14 years of experience of working on various brands and categories and of course metals. She started her career at Mudra in 2001 as a copywriter, then moved to Contract in 2003 as senior copywriter. She worked at Mccann Erickson between 2004 and 2007. She joined Publicis India as Creative Director in 2008 and was promoted to Executive Creative Director in 2014. Her last stint was at McCann as Executive Creative Director.

Sharda has handled various brands that include Coke, Perfetti, HP, Compaq, Microsoft, Mastercard, Monster.com, Dabur, GM, Maruti, HM, LG, Samsung, Maggi, HBO, Zee TV, McDonald’s, Dr. Morepen, Iffco Tokio, Nestle foods, Nestle dairy, Nestle beverages.

She has won gongs at shows around the world. A Silver Cannes lion for Apollo’s Adopt a pothole, a Bronze Cannes lion for Let Gandhi Talk, Campaign of the year Bronze at the Radio Mirchi Kann awards for Chatar Patar, Film on Child Abuse for Prayas.org featured in The Work and Communication Art (2006), a gold and silver at Goafest 2014. The nominations include: One show nomination (2005) for film on Child Abuse for Prayas.org, Media and Direct nominations for Let Gandhi Talk at Cannes (2009), Let Gandhi Talk nominated at Spikes and London Awards (2009).