Y&R China has 23 finalists to lead Asia at shortlist stage of Cannes Lions Press category

KFC So Good.jpgBaidu_happy.jpgChina, and particularly Y&R China, has the most number of shortlists in Asia following the release of those entries that have progressed to the Metal round in the Press category at this Year's Cannes Lions.

China's haul of 26 shortlists is the best in Asia. Y&R China has 23 of them - 20 for Y&R Shanghai and 3 for Y&R Beijing.

In total, Asia has 100 shortlists from the total of 518 shortlisted entries.

India is the second best performing country overall with 18 shortlists. Thailand has 16 entries through; Singapore 12; Malaysia 9; Hong Kong 6; Indonesia 5; Vietnam 3; South Korea and Japan 2 each; and The Philippines has 1.
Individual agencies to perform well include Thai agencies Leo Burnett, Ogilvy & Mather and BBDO Proximity. From Malaysia O&M has 4 shortlists and BBDO has 3. India is spread evenly with Grey Mumbai leading with 5 shortlists. In Singapore Ogilvy & Mather and DDB both have 4 shortlists.

This year the Press category received 4470 entries (down from 5007 last year and 6056 entries in 2012).


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Michael said:

Isn't the press category just the scam section now

Well done Y&R

I think

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