Volvo China appoints OMP - Linked by Isobar to its digital marketing business

VOLVO_logo.jpgOMP- Linked by Isobar has won Volvo's digital marketing business for China, following a competitive pitch. The agency will provide full digital marketing services for all Volvo products including digital strategy, creative, implementation and professional consulting for its digital media procurement.

Volvo is recognised as a safe and luxury car brand in China, with cumulative sales in the first half of 2014 increasing by 34.3% year-on-year, higher than the average of China's luxury car market.

At the end of 2014, Volvo announced the launch of their new global marketing strategy, "Volvo Way to Market", focused on creating marketing tools to become a leader in digital marketing, the dealer network and service, with the aim of being an innovator in the space.
Alain Visser, senior vice president of marketing, sales and customer service of Volvo, said, "For decades, the car industry has followed a traditional pattern when it comes to marketing. Now, Volvo chooses to defy that logic and implement a strategy that is geared towards disrupting the industry and carving out its own path."

Jeffrey Ding, CEO of OMP - Linked by Isobar, added,  "This is an exciting beginning for Volvo and OMP - Linked by Isobar. We have worked with the auto industry for a number of years."

"In our work with Volvo, we will use the breadth of Isobar's global agency network, as well as OMP's in-depth knowledge of the local digital market and customer insights to continue to advance the Volvo brand in China and make them a digital leader in China." 

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