Tokyu Tokyo, TBWA Malaysia + Hakuhodo Tokyo score Lions in Branded Content + Entertainment

June 28 2015, 3:08 am | BY Lynchy | No Comments

3 second cooking.jpgAsia has been awarded one Gold Lion and two Silver Lion in the Branded Content + Entertainment Lions presented tonight in Cannes.

Tokyu Agency/NTT Advertising/ AOI Pro Tokyo picked up the Gold Lion for the “3-Second Cooking” campaign for NTT Docomo.

Hakuhodo Tokyo/Hahuhodo Kettle Tokyo were awarded a Silver Lion for Suntory “Ninja High School Girl”. And TBWA Malaysia scored a Silver Lion for their Eveready Battery & Torchlights ” The Eveready Book of Play”.

Clemenger BBDO and Curious Film Auckland also walked away with a Gold Lion for NZTA ‘Tinnyvision’.

VIEW THE WINNERS – Branded Content & Entertainment Winners.xls

In Branded Content & Entertainment there were 63 Lions, however a Grand Prix was not awarded.

Jury President, David Lubars, Chief Creative Officer, BBDO Worldwide, said that this year the jury had been unable to find “a unique element that we will still be talking about in 10 years’ time,” which he attributed to the developing nature of the discipline. “The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content.”