Stephen Drummond returns to Y&R China as chairman and chief strategy officer covering their offices in Shanghai, Beijing and Guangzhou

StephenDrummond.jpgStephen Drummond has been appointed as Chairman and Chief Strategy Officer, Y&R China covering Y&R's offices in Shanghai, Beijing and Guangzhou.

Drummond will have a broad leadership remit, focusing on strategy as the foundation behind Y&R's creativity.

A creative communications leader with over 25 years' experience on both client and agency sides, plus extensive China understanding gained since the mid-1990s, Drummond (pictured) returns to Y&R after 4 years with Coca-Cola. As Regional Creative Excellence Director and China IMC Director, he led numerous campaigns for all Coca-Cola brands. Notable awards in his time there included Coca-Cola China's first Cannes Grand Prix and the Effie China Grand Prix for the hugely successful 'Coca-Cola Nickname Bottles' campaign.
During his previous four-year tenure with Y&R China, agency achievements included major business success for clients Danone, Dell and GAP - the latter named 'Brand of the Year' in Asia Pacific.

Commenting on the appointment, Matthew Godfrey President Y&R Asia said, "It's great to welcome Stephen Drummond back to Y&R in China, where his balance of agency and client side experience is unparalleled."

Drummond added, "Having started my advertising career as a graduate trainee at Y&R it's great to be coming home."


Fact-checker said:

Wasn't nickname bottles, it was Coke Hands, I would think . . .

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