Paul Yole in Cannes: 5 take-outs from day 3

Paul Yole in Cannes-thumb-300x399-188365.jpgPaul Yole has been blogging from the Cannes Lions Festival for the past 9 years. This year he is highlighting 5 points a day for his daily coverage.

Is it only Tuesday?

Here are 5 things that occurred to me today.

1. The Aussie drinks party is like Facebook in real life
It was so good to meet so many old friends. Thanks to Photoplay and ADMA for sponsoring and CB for hosting.

2. Pharrell is smart
So is Ryan Seacrest. A couple of sound bites from Pharrell:
"A curious mind is a young mind"
"Intention should be the number one element in your work"
"It's not a real collaboration if you're not learning something"
3. Sir Tim Berners-Lee is impossible to understand
The genius who discovered the world wide web took on the persona of the mad professor as he talked rapidly about the looming threat of Artificial Intelligence. At least, that's what I think he was talking about.

4. Professor Brian Cox is cool
I think he just about got away with questioning Sir John Hegarty's remark that too much data can inhibit creativity, maybe because he had never heard of him. What John actually said last year was, "Advertising is not a fucking science."

5. "It's Cannes. You need to pace yourself."
So said the friend who went on to party until 7.30am. But it was her birthday.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.