Paul Yole in Cannes: 5 take-outs from day 2

Paul Yole in Cannes.jpgPaul Yole has been blogging from the Cannes Lions Festival for the past 9 years. This year he is highlighting 5 points a day for his daily coverage.

It's Monday - the new Tuesday. Tonight we have the Campaign Brief welcome drinks followed by the Opening Gala.

Here are 5 things I learned today.

1. Don't leave your sunglasses at the apartment
It may be cool and dark in the Palais but the sun's bright and if you want to fit in here you really need a stylish pair of Ray Bans.

2. Jessica Walsh is a hot talent
Sagmeister & Walsh is a pretty cool New York design studio. Partner Jessica Walsh says that you need to get into a playful state of mind to be at your most creative.
At least 25% of the studio's work time is dedicated to personal projects, which obviously keeps their minds fresh, judging by what I saw today.

Have a look at some of Jessica's amazing work here https://www.behance.net/jessicawalsh

3. Evan Spiegel is very shy
The founder of Snapchat has a nervous laugh but a very endearing aura of honesty about him. Like how he described the design of the Snapchat logo - "I drew it on my computer."

What's the number one value at his company? Listening.

M_Manson.jpg4. Marilyn Manson is scary
Tor Myhren did a great job of interviewing this guy, who is described as having "a razor sharp intellect".

He was once asked if he was afraid his image would overshadow his music and replied, 'No. I'm afraid my music will overshadow my image."

Even his name is trademarked.

5. There is zero scam in press and outdoor this year
Honestly.

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