Paul Reardon's Cannes Diary: Day Two

Paul Reardon_Cannes IMG_4789.jpgPaul Reardon, Executive Creative Director at Whybin\TBWA Group Melbourne, is Jury President on the Cannes Lions Radio jury. Reardon, along with several other jurors from Asia Pacific, is reporting exclusively for Campaign Brief.

Greetings from day two of the Cannes Radio Jury room. The local temperature is a pleasant 27 degrees, the wind is a gentle South South Easterly and everyone who's not judging Radio now hates us.
Today's repetitive themes are coffee ads, energy drink spots and ads claiming to use unique radio frequencies that can only be heard by teenagers, pregnant women or babies in utero. I kid you not.

More brief updates from the best jury gig in town in a few days.

Paul Reardon in Cannes.jpg

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