Ogilvy Hong Kong + Cheil Worldwide shortlisted in prestigious Titanium and Integrated Lions

Face of Litter.jpgLook at me_logo2_mom_son.jpgOgilvy & Mather and Cheil Worldwide South Korea are the only Asian agencies to make it through to the Lion judging in the prestigious Cannes Titanium and Integrated Lions.

Lions in this category are considered the most sought after in the whole Festival. Ogilvy & Mather Hong Kong is shortlisted for Hong Kong Cleanup's "The Face of Litter". The campaign used DNA phenotyping to put a face to litterbugs.

Cheil Worldwide South Korea is shortlisted for Samsung's "Look at Me" campaign - already a multiple Lion winner at the Festival this year. The Samsung app was designed to help autistic children to communicate with other.

Just 37 entries were shortlisted in the category.

VIEW THE TITANIUM & INTEGRATED SHORTLIST: Titanium & Integrated shortlist.xls


Cannes Lionfish said:

Spot light should be on the judges. They should be knowledgeable enough to know all these. They also failed to acknowledge the LGBT burger wrapper for Burger King was actually a stolen idea from an intern's book. That agency is David, which happens to be another of Ogilvy's. It is getting embarrassing now, this circus.

@Cannes Lionfish said:

It is beyond embarrassing, and goes way beyond lax judging.

It is what happens when agency management makes winning awards a priority, but won't do anything to improve the actual work they do for clients.

In fact, the pressure on real work is to not rock the boat. So creatives are required to give clients the crap they came to a second-rate agency to get - and then end the year with an award tally like a top-rate creative agency.

Want to win awards at the agency in question - among others - in Asia? Forget trying to do improve the work. You will get no support. Spend more time on fffound looking for cool images or ideas you can stick a logo on and enter into Cannes.

It's not a few rogue creatives. It is agency - indeed network - policy at the highest levels now. This sort of crap is the inevitable result.

One who signs the pay cheques said:

There are now so many categories and so few worthy and seasoned judges.
If you look at some of their books, would you even want to offer them a job at all.
Not me.
No wonder these whipper snappers are too inexperienced to know shit from shinnola
and too lazy to google the net to see where the ideas were ripped off from.

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