Cannes PR Lions competition sees Ogilvy Beijing land 3 Lions, including 2 Gold; TBWA/Hakuhodo Japan awarded Gold + Silver Lion
Three Golds have been awarded to Asia in the PR category at Cannes Lions.
Ogilvy Beijing collected two of the Gold Lions for their “Great Chinese Names for Great Britain” campaign, which was also awarded a Silver Lion. The campaign saw UK national tourism agency, VisitBritain, along with the Home Office, ask the people of China to give new Chinese names to hundreds of tourist attractions and places of interest scattered across Britain.
TBWA/Hakuhodo Japan also collected a Gold Lion for Quicksilver’s “True wetsuits”. This campaign also won a Silver Lion. True wetsuits enables Japan’s over-worked businessmen to regain their work/surf balance.
Saatchi & Saatchi Singapore won a Silver Lion for their “Inspiring Spirit” campaign for Scoot Airlines.
Cheil Worldwide South Korea also won a Silver Lion for Samsung’s highly regarded “Look at Me” campaign.
Bronze Lions were awarded to Hakuhodo Japan, Y&R China and Grey Group Singapore.
PR Lions Jury President, Lynne Anne Davis, President & Senior Partner Asia Pacific, FleishmanHillard, movingly described discussion amongst the jury that had led to the awarding of their Grand Prix to MSL Group NY and Leo Burnett Toronto for Procter & Gamble, Always “#Like A Girl”. “There were two jury members who had showed it to their children, and they will never know ‘like a girl’ to be a put-down,” she said. “This is a campaign that marries a brand promise with brand purpose and commercial pursuit. It’s not just counting the people reached, but reaching the people who count.”
She also highlighted that over half of this year’s 79 PR Lion-winners had come from PR specialists, attributing the increase to the creativity gap having “completely closed” between advertising and PR agencies.
VIEW THE PR WINNERS LIST: PR Winners.xls
GOLD LION
GREAT CHINESE NAMES FOR GREAT BRITAIN
VISIT BRITAIN
TOURISM
OGILVY BEIJING CHINA
GOLD LION
GREAT CHINESE NAMES FOR GREAT BRITAIN
VISIT BRITAIN
TOURISM
OGILVY BEIJING CHINA
SILVER LION
GREAT CHINESE NAMES FOR GREAT BRITAIN
VISIT BRITAIN
TOURISM
OGILVY BEIJING CHINA
GOLD LION
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS
TBWA\HAKUHODO JAPAN
SILVER LION
TRUE WETSUITS
QUIKSILVER JAPAN
WETSUITS
TBWA\HAKUHODO JAPAN
SILVER LION
INSPIRING SPIRIT
SCOOT AIRLINES
SAATCHI & SAATCHI SINGAPORE
SILVER LION
LOOK AT ME
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE SOUTH KOREA
BRONZE LION
CALL HER NAME
POLA
RED B.A
HAKUHODO JAPAN
BRONZE LION
CALL HER NAME
POLA
RED B.A
HAKUHODO JAPAN
BRONZE LION
BREATHE AGAIN
XIAO ZHU
AIR PURIFIER
Y&R CHINA
BRONZE LION
LIFE SAVING DOT
TALWAR BINDI
GREY GROUP SINGAPORE