Leo Burnett Taiwan's McMother's Day campaign produces record-breaking results and reaction

McMother.jpgLeo Burnett Taiwan has launched the McMother's Day campaign for McDonald's on Taiwan Facebook. The campaign saw Mum's visiting their working children as a surprise on Mother's Day.

It resulted in a record-breaking result on Facebook with over 6.2 million views, 146,000 shares, 210,000 Likes, and 15,000 comments. Here is the link to facebook.
It also had over 1 million views on YouTube and almost 10 thousand shares.


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