Leo Burnett Taiwan’s McMother’s Day campaign produces record-breaking results and reaction
June 2 2015, 12:10 pm | | No Comments
Leo Burnett Taiwan has launched the McMother’s Day campaign for McDonald’s on Taiwan Facebook. The campaign saw Mum’s visiting their working children as a surprise on Mother’s Day.
It resulted in a record-breaking result on Facebook with over 6.2 million views, 146,000 shares, 210,000 Likes, and 15,000 comments. Here is the link to facebook.
It also had over 1 million views on YouTube and almost 10 thousand shares.