Ministry for Manpower appoints Y&R Singapore

Y&R Singapore has been appointed creative agency for the Ministry of Manpower, following a tender process.

The Ministry of Manpower has appointed Y&R Advertising Singapore onto its panel of agencies for the development, management and implementation of an integrated public and marketing communications plan. Y&R Group’s Burson-Marsteller has also been appointed to handle PR as part of the same tender process.

Y&R has had previous experience on the Ministry of Manpower account and related issues over the last 15 years. This appointment adds to last year’s win of the Workforce Development Agency on Y&R’s impressive portfolio of major government clients

Melvin Kuek, Managing Director Y&R Singapore (pictured) said, “This was our last pitch conducted in 2014 and is a very welcome belated X’mas gift! It is a major account win for us and further evidence of Y&R Singapore’s continued resurgence in 2015. We are truly gaining momentum on all fronts.”

Kea Sui Hong, Group Account Director Y&R Singapore added, “Manpower issues in Singapore are a tough topic, especially due to the fact that we are a country that has moved from third world to first in one generation. We are happy to be part of the panel as we hope our knowledge about this can contribute to the nation’s well-being, given that this is a key agenda for the government.”