Lowe Lintas Hyderabad wins Lohiya Industries’ Gold Drop and Gold Plus edible oil business

Lohiya Industries, a key player in the edible oil industry in Andhra Pradesh has appointed Lowe Lintas Hyderabad as its agency. The agency will be handling the creative responsibilities for one of Lohiya’s immensely popular offerings – Gold Drop, and also Gold Plus – an economical variant.  

On appointing Lowe Lintas Hyderabad, Mahaveer Lohiya, Managing Director, Lohiya Group said, “We have chosen Lowe Lintas Hyderabad for their in-depth understanding of the FMCG market, their ability to connect with the consumers at emotional and psychological levels and their highly vibrant creative team. I am sure that this association with Lowe Lintas Hyderabad will help us connect with our customers more intensely.”

Commenting on winning the new business, GV Krishnan, President – Lowe Lintas Bangalore (pictured above) said, “We are delighted to partner with the Lohiya Group – a household name in Andhra Pradesh. We admire the passion of the senior management team headed by Mahaveer Lohiya and the persistent focus on innovation and technology to provide the very best in product quality. This win adds another feather to our cap in Hyderabad that also handles key clients like Karvy Finance, Dr Reddy’s Laboratories etc.”

One of the key players in the edible oil industry since 1987, Lohiya Industries, the flagship company of the Lohiya Group, has firmly placed itself as the undisputed leader through its offering of world class products, across millions of customers in the country. With a turnover of over Rs 1,800 crores, the company is fast moving towards its aim of achieving the Rs 8,000 crore-mark over the next few years. As a leading player in edible oils in Andhra Pradesh, Lohiya Group offers a repertoire of products for consumption across the domestic and commercial sectors pan India with products in categories such as Liquid Oils, Vanaspati, Bakery and Pastry Shortenings, and even customized products for several bulk consumers.