Lowe Lintas Bangalore wins cross-platform Instant Messaging brand Hike Messenger account

Lowe Lintas Bangalore has won the business for India’s popular cross-platform Instant Messaging brand ‘Hike’. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth. Additionally, Lowe Lintas Bangalore will also work towards enhancing Hike’s growth story in the Indian mobile app market.

Commenting on the association, Kavin Bharti Mittal, Founder & CEO, Hike said, “We’re excited to appoint Lowe Lintas Bangalore in our journey to build the brand Hike. The team’s out-of-the-box creative approach and brand clarity makes us excited to have them on board. We are excited and can’t wait to see the great stuff that comes out of this partnership.”

Commenting on the scope of offering, GV Krishnan, President, Lowe Lintas South (pictured) said, “To be awarded the Hike mandate is inspiring and exciting. Right from the time we met, we knew we were dealing with a team that thinks and acts different. We are delighted to partner and committed to take the brand to the next level. This significant win makes our already existing portfolio of brands in the e-commerce and digital space richer.”

Already a rage with the youth of today, the Hike chat application has localized features, which are developed keeping in mind the infrastructural and cultural requirements such as Hike Offline – that lets one message their friends even when they’re offline; Hidden Mode – that allows users to hide their private chats with a password; Stickers and Emoticons – that helps users express more in their own language, amongst many other features.