Louella Rebello appointed to senior executive creative director role at Grey Group Mumbai

TBWA India’s Louella Rebello has resigned to join Grey Group India as their new Senior Executive Creative Director of the Mumbai office. Rebello will head the agency’s creative department and will be an integral part of Grey Group’s creative leadership team.

Rebello (pictured left) is described as a highly energetic creative who has won many awards including Cannes Lions, Spikes Asia, London International Awards, The Yahoo Big Idea Chair and Adfest.

In her previous position at TBWA Mumbai she worked on accounts including Nissan, Datsun, Kuoni Travel, Standard Chartered, Cigna TTK Health Insurance and Singapore Airlines.

Prior to TBWA India, Rebello was with DDB Mudra Group. She successfully launched the ‘Cross Polo’ campaign for Volkswagen India which was lauded by the brand as an example of creativity and effectiveness. Under her leadership, ‘The Hinglish Project’ won a highly-coveted Cannes Gold in 2012. She and her teams also won two Cannes bronze, a silver and bronze at Spikes Asia, an Adfest Bronze and a London International Finalist in 2012/13.

Rebello also worked previously at Ogilvy from 2003 to 2011, leaving as Senior Creative Director. At Ogilvy, she worked on brands such as Vodafone, Tata Safari, Tata Sumo, Unilever Foods, Amaron India, Star TV and Bank of India, amongst others.

“Louella is a 15 year veteran. Her wealth of knowledge, experience and strong leadership skills will be invaluable to us as we look to consistently create ‘Famous & Effective’ campaigns for our clients. I am confident her appointment will accelerate our goal in elevating Grey group’s creative services and standards to even greater heights,” said Sunil Lulla, Chairman & Managing Director, Grey group India.

“It is certainly exciting and a privilege to be appointed as the person responsible for Grey group’s Mumbai Office. They are a talented team and I am excited to dive in with the talented team at Grey group to deliver on its North Star of ‘Famous & Effective’,” said Rebello.