Leo Burnett Shanghai builds partnership with Uni-President picking up Soup Daren business

Following the wins of Xiao Ming Tong Xue and Uni-Sport, Leo Burnett Shanghai recently further expanded its relationship with Uni-President, by winning the Soup Daren 2015 to 2016 brand strategy and creative business. The appointment was made after a competitive pitch.

Zhang Ling, general manager of Uni-President Food Division, said “The Leo Burnett Shanghai team touched us with its professionalism, passion and energy. As one of the high priority brands in the Uni-President organization, Soup Daren has been over achieving in its sales targets. We look forward to our cooperation with Leo Burnett Shanghai to take Soup Daren to the next level and solidify its brand equities and awareness among its target audience.”

Angie Wong, general manager of Leo Burnett Shanghai, said “The Uni-President Soup Daren and Leo Burnett Shanghai teams hit it off right from the beginning with great chemistry. Soup Daren is a brand that emphasises mastery in quality, while Leo Burnett is an agency that reaches for the stars. We see eye to eye in our vision for Soup Daren and how we want to build this brand moving forward. We look forward to build more successful brands targeted to the young people with Uni- President, just like we had with Xiao Ming Tong Xue and Uni-Sport.”

Since February 2015, Leo Burnett Shanghai has been strengthening its management, strategic and creative capabilities, rapidly building an experienced and proven senior team that includes new appointments like Sharon Chen, chief strategy officer (China), Rocky Hao, Head of creative

(Shanghai), Christopher Annen, creative director (Shanghai).