Leo Burnett Malaysia's new spot creates the perfect fitting room for Carlsberg beer

Carlsberg.jpgShopping with girlfriends is not an easy task. Waiting for endless hours outside fitting rooms can take a toll on you. And answering the dreaded "How am I looking?" question could be a potential hazard. But what if Carlsberg did fitting rooms? asks Leo Burnett Malaysia.

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2 Comments

Kopy-Kat said:

What the hell is wrong with creatives in Malaysia???

First of all we see the Dos Equis tagline being used for that Hundred Plus drink commercial with Pele, now here is a copy of a famous campaign by JWT for Smirnoff, mixed with a Heineken ad.

Grab the tagline from here:

https://www.youtube.com/watch?v=G5JOsrzDDrQ

Grab the idea from here:

https://www.youtube.com/watch?v=yIutgtzwhAc

Bingo, off for four-hour lunch. (And finally, proof that beer and vodka do mix.)

Really must get myself a gig in Malaysia, sounds like a fairly cushy environment!


Get your facts right said:

Hey Kopy-Kat,

If Carlsberg Did... is probably the best tagline in the world and is owned and conceived by Carlsberg. It's part of pop culture in all the countries that it has ever run in.
Check all the links below. You'll be a little enlightened:

https://buzzwordscopywritingmanchester.wordpress.com/2012/05/08/top-ten-advertising-slogans/

http://www.adweek.com/agencyspy/72andsunny-brings-back-if-carlsberg-did/80949

http://www.thedrum.com/news/2015/02/17/carlsberg-revives-if-carlsberg-did-strapline-following-4-year-hiatus

http://www.mediapost.com/publications/article/243881/if-carlsberg-did-strapline-resurrected.html

About the comparison with the Heineken ad.... How is it similar? Women love to shop and men don't is a very generic insight. The Carlsberg ad is more focussed on 'changing rooms / fitting rooms'. It's a take on what men go through outside fitting rooms while their girlfriends are trying on more clothes. Stop masterverbating now and go get yourself a girlfriend. You'll understand. Both the idea and the feeling.

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