Kiwi expats win The Young Lions Health Award

The Essentials.jpgThe Essentials 2.jpgFormer Whybin\TBWA Auckland creatives Ryan Price and Cece Chu, now at Mr. President, London, have been announced as the winners of this year's Young Lions Health Award at the Lions Health Award Ceremony.
The Young Lions Health Award, in association with UNICEF and Unilever, aims to discover the next generation of young talent in creative communications.
Young professionals from around the world were tasked to respond with a creative integrated campaign that unites UNICEF and Unilever to strengthen health systems in the developing world.

Their winning idea, 'The Essentials', does just that. The campaign reinforces Unilever's support for UNICEF, by transforming supermarket purchases into powerful and engaging ways to donate. UNICEF will utilise the winning campaign as the basis for engaging the general public to advocate and mobilise support for better, child-focused health systems.
Says Cece: "When we saw the brief, we jumped at the chance to do more than just raise awareness, and create a campaign that people around the world will actually engage with."

Prior to joining London creative agency Mr. President last year, Ryan and Cece worked at Whybin/TBWA in New Zealand. The pair are no strangers to award shows, and have most recently picked up two pencils at the 2015 D&AD awards.

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