JWT Singapore and Nikon turn Grizzler into a pho'dog'rapher with a heart rate trigger device

NIKON.jpgJWT Singapore has turned Grizzler into a canine photographer with Nikon's help. With a device developed to turn emotions into photographs, see how they managed to capture how one dog perceives the world by using his heart rate as a trigger for the camera.



Clean up after Doggie said:

A sheep dog running around will have its heartbeat constantly up…what's all this made up stuff about taking pictures when the dog gets excited…can you prove the dog got really excited by seeing the a playground or baked beans…and of what use is this to humans?

Please don't tell me its meant to go "viral".

Doggone said:

Theres 376,000 videos of dogs with go pros attached on youtube.

Now theres 376,001.


Nice con Nikon said:

And there I thought the art of photography was about composition, subject , Colour, light and contrast control.
I must have been barking mad.
According to the agency it's all about random rubbish click-aways.
The only people such 'photographs' will turn on are upskirt perverts.
'Honest your honour, these upskirts were taken by a colour blind dumb animal'.

Winning formula said:

What do you expect? It is that time of the year where dogs babies old people are sure wins. Who cares if it is relevant.

Mirror mirror on the wall said:

My favourite "heartograph" is at 0:56:00 (car bumper), where it clearly shows a guy squatting there with a camera.

Boys! said:

Well spotted Mirror mirror on the wall.

Back to the edit suite.....

Score said:

Let's hope this picks up some lions and make a fool out of all the judges and the industry.

Leave a comment

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest jobs

Retrieving latest jobs

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.