Japan’s “3-Second Cooking” campaign wins Silver in Cannes Film Lions category

From Asia’s 14 shortlists in the Film Lions category at the Cannes Advertising Festival, only 1 entry made the cut to pick up a Lion. Tokyu Agency/NTT Advertising/ AOI Pro Tokyo picked up a Silver Lion for the “3-Second Cooking” campaign, which won Gold earlier in the night in Film Craft.

Australia scored two Bronze Lions. DDB Melbourne and Revolver/Will O’Rourke Sydney have scored a Bronze Lion for Devondale, ‘Take Over’. McCann Melbourne and AIRBAG Melbourne have scored its Bronze Lion for Tigerair ‘Infrequent Flyer’.

Two Grand Prix awards were presented – to F/NAZCA Saatchi & Saatchi Brasil for Leica Gallery “100” and GEICO “Unskippable: Family Long Form” from The Martin Agency, USA.

VIEW THE WINNERS – Film Winners.xls

Jury President Tor Myhren, President and Worldwide Chief Creative Officer of Grey, described “Leica Gallery” as being a nearly unanimous decision by the jury.

Of The Martin Agency Richmond’s work for Geico, “Unskippable: Family Long Form 01”. Myrhen said, “This broke every rule that we know in filmmaking. In the least sexy media space available, pre-roll, GEICO made content so good they challenge you not to watch. But of course, you can’t take your eyes off it.”