Heineken releases Champion the Match video via Arcade Jakarta to close the UEFA Champions League activation in Indonesia

Heineken tasked Arcade Indonesia to maximize the final result of UEFA Champions League campaign with a local topspin video.

As Europe’s best football teams fought it out for on-pitch glory, Heineken pointed out its 9-year partnership with UEFA Champions League through a unique and festive campaign, aiming to transform the regular night of UEFA Champions League into a legendary one.

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“It was no easy task keeping everyone awake and enthused for an early morning kick-off,” said Arcade’s GM, Dewi Theo.

Heineken collaborated with agencies to enliven the campaign, and came up with “Heineken Champion the Match”, in which Arcade Indonesia was appointed to pilot the local topspin video.

With kick-offs typically at 1.45am in Indonesia, the Heineken Champion the Match program challenged 8 teams of passionate football fans from various communities and paired them with celebrity coaches to tone up the quarter-final round of UEFA Champions League. The campaign encouraged full local participation, was nicknamed “Nobar” by Indonesians and the response was overwhelming. The winning team from the local activation was flown to Berlin to watch the UEFA Champions League Final live at Olympiastadion.

Jessica Setiawan, Marketing Manager in Indonesia says that, “Our campaign encouraged football fans to create world class experiences, whether they are watching TV at home, or out with friends, we want to help fans make the most of the whole experience and encourage them to experience or even be the  host of the legendary and unique live screening match nights with their friends.”

Thanks to Heineken Champion the Match more Indonesian football fans had the opportunity to experience 8 legendary ‘Nobar’ nights with extraordinary concepts. Follow the journey of Heineken’s legendary live screening competition in Indonesia on all Heineken Indonesia’s social media, including Facebook, Twitter, Instagram, and Path.

Credits –

Dewi Theo, General Manager