HCL-Avitas appoints ITSA India following pitch

ITSA Mumbai has has been chosen to work with HCL-Avitas, the foray into healthcare of the $ 6.5 billion HCL enterprise. The win came at after a competitive pitch against several other Indian agencies including the incumbent FCB Ulka, JWT and Equus.

HCL-Avitas has entered the market as a “Networked Multi-specialty clinic” that offers World class healthcare driven by patient-centricity. With 8 multi-specialty networked clinics across Delhi-NCR and more to come, it is already NCR’s largest chain of clinics to begin with and are coming up with more in the near future.

On the win, Emmanuel Upputuru, Founder and Creative Chairman, ITSA said: “ITSA is attracting clients that have new age offerings. HCL Avitas is a bold idea in the highly sensitive and complicated health care sector. What I like is the intersection of technology and health to provide care.”

Harish Natarajan, CEO, HCL Avitas (pictured) said, “Building a brand in healthcare is not just about advertising – it is about touching the lives and making a difference to thousands of patients who experience the brand. Our patient-centric approach needed a creative partner that would understand, absorb and share the vision of the brand and help create a deeper connect with our existing and potential patients. We believe that the passion, creativity and innovation that the ITSA team brings will help propel the brand in this early stage of its evolution. We look forward to a rewarding association and work towards making HCL Avitas a household name in patient care.”